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The Big Red
The all new 2009 Big Red, is Honda’s first Multi-purpose Utility Vehicle (MUV). What better name could they have come up with, than that of a long gone but not forgotten pioneer in work oriented ATVs. I still have my 1985 Big Red Honda 3-wheeler in the shed and it still purrs like a kitten while bringing me anywhere I want, despite years and years of bad treatment with hardly any attention given to recommended maintenance. This time around, the Big Red is an entirely different vehicle though, but shares with its predecessor the same devotion to hard work and reliability, while aiming at doing it all in fun and comfort. Designed to revolutionize the Side-by-Side category, the Big Red is back.

Powered by a OHV semi-dry-sump longitudinally mounted single-cylinder four-stroke 675cc fuel-injected engine, a smooth-shifting Hondamatic transmission and three selectable drive modes including all-wheel differential lock, this all new Big Red is Honda’s answer to the high demand of this segment in today’s diverse ATV market. MUV, UTV, side by side or whatever else one might want to call it, this Multi-purpose Utility Vehicle will surely be a success from the start, having features like front and rear independent double-wishbone suspension, dual hydraulic brakes front and rear, 10.3 inches of ground clearance and even cup holders. Its roomy cab features rubber-mounted seats with adjustable backs designed to comfortably fit a wide range of different size users. A waterproof accessory 12-volt power socket is placed between the bucket seats for easy access. Maintenance on the Big Red is made simple and easy. Access to the air filter is as simple as lifting the tilt-bed which reveals the high-mounted air filter box. The engine oil-filler and dipstick are under the driver’s seat, which detaches easily for quick access.

Working for you, the Big Red will tow up to 1200lbs of cargo with its receiver-style hitch and carry 500 on its tough rear dump bed measuring 33.0 by 52.6 by 10.3 inches. It fits a standard cargo pallet flat with room to spare. Available in red or camo colours, the Big Red will surely live up to the growingly high expectations of more and more people dependent on these vehicles abilities.

Honda FourTrax Rancher AT with Electric Power Steering
The all-new 2009 Rancher AT is packed with all the latest advancements in ATV conception. With a powerful liquid-cooled, fuel-injected 420cc longitudinally mounted engine, automatic/ESP five-speed transmission, Electric Power Steering, Independent Rear Suspension (IRS), plus Honda's selectable 4WD/2WD TraxLok and rugged torque-sensitive front differential makes this one a highly technologically advanced machine. Mounting the engine longitudinally allows direct driveshaft alignment to both front and rear wheels for maximum drivetrain efficiency, while double-wishbone Independent Rear Suspension (IRS) contributes to more ground clearance and responsive handling and making your long treks comfortable.

The new Honda automatic five-speed transmission provides five-speed auto-shifting or push-button manual shifting with Honda's Electric Shift Program. Independent double-wishbone front suspension uses premium shock absorbers to provide 6.3 inches of wheel travel 9.1 inches of ground clearance.

The Fourtrax Rancher AT uses Honda's revolutionary Electric Power Steering (EPS) system which was first offered on the 2007 Foreman 500 4x4 ES and represented the world's first EPS for ATVs. The system monitors steering torque and vehicle speed to adjust the levels of steering assist and feel. It also utilizes a torsion shaft inside the steering stem that moves a sensor up or down in response to steering torque applied by the rider. To manage kickback and bump-steer, several measures are employed. First, the ECU "reads" counter-steer torque that results when rough terrain caused forces go through the steering stem to counteract rider input. In this instance, the motor's electromagnetic forces stabilize resistance. The EPS function may be less noticeable at higher speeds, but the damping effect does stay available at all speeds.
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