I'm not a fan of chineeseum. I do prefer to buy made in USA, Japan, EU, GB, AU, etc. That said; here's the appeal of this bit.
It comes with 2 filters; 1 for the original horizontal bottom of the housing location (no longer available from Honda). The 2nd filter fits the redesigned (forced to buy this >$40 kit when you need a new filter) vertical location.
A fuel pump is included with the 2 filters. If you have a dead pump, the only way to get a new one from Honda is to buy the whole fuel pump housing. $90 is the best online price I found.
I know I need to replace the filter. My rancher is an 07 420fm that I've owned for 6 years. It's primary function is snow plowing my drive a few times each winter. It's only other use is towing a trailer from brush pile to brush pile for loading of tree debris each spring. I've never changed the filter. I doubt the previous owner (who I rescued this unit from) changed it. I'm guessing its long past due.
Symptoms indicate a dead pump. I now have one for less than half the price of the mandated Honda filter upgrade kit alone. An eighteen dollar diagnostic tool on hand when I resume the task. If it turns out that this replacement pump is bad, worst case scenario? I have a replacement filter on hand for the next time the OEM unit I wind up buying needs service.
I may well replace this pump with the $100 complete and upgraded Honda pump assembly, in the future, when this one fails. However, I must say that the decision to buy non OEM parts was made easier by Honda not selling the pump separate from the housing. I would have paid at least twice as much for this with Hondas name on the package...gladly.
It crossed my mind that Honda may source the part from the same Chinese manufacturer that built the one I have in my hands. I'm pretty sure they do take advantage of manufacturing sources in that country as OEM supplier.