Is it shifted fully into neutral? Rock the bike back and forth to be sure... Check the kill switch position to verify that it is in the "Run" position. Key on, the display should light up with the neutral indicator on. Remove spark plug and ground it to the head to check for spark while cranking. Replace the spark plug with a new NGK and try again. Still no spark...? Let us know so we can help. You can get a copy of the service manual HERE to aid you in troubleshooting.